TomTom Drives Further: Microsoft AI-Powered In-Car Chat

TomTom, a Digital Mapping Company, Announced Tuesday that it has partnered with Tech Giant Microsoft to Develop a Voice Assistant for Cars Based on Artificial Intelligence (AI).

TomTom, which competes with Google Maps and HERE, the world’s largest mapping platform, said it has partnered with Microsoft to develop a voice-activated assistant, Azure OpenStreetMap. TomTom used several Microsoft services, such as Azure OpenAI Service, to create Azure OpenStreetMap.

Microsoft Azure OpenAI Service allows organizations to leverage the large language model (LLM) of OpenAI, the creator of ChatGPT.

The voice assistant can be integrated into other car infotainment systems and is integrated into TomTom’s Digital Cockpit, an open and modular car infotainment platform, the Dutch mapmaker said. TomTom sees new opportunities in generative AI and is “investing time, money and people” in the technology, chief financial officer Taco Titler told Reuters in October.

In July, TomTom released an LLM plugin for ChatGPT that allows chatbot users to plan trips and explore new places using the company’s maps. The company began partnering with Microsoft in 2016 and began offering geolocation services from Azure Maps.

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